Case Study
Re-Branding a Luxury Cosmetics Brand
Case Study
Re-Branding a Luxury Cosmetics Brand
Aveluxe is a premier cosmetics company based in Ethiopia, redefining luxury with every product they offer. Dedicated to excellence and customer care, Aveluxe consistently delivers innovative and high-quality cosmetics that cater to the evolving needs of their clientele. With a commitment to sustainability and beauty, Aveluxe stands out as a brand that truly values and prioritizes its customers, ensuring that they always have access to the latest and best in luxury cosmetics.
Aveluxe Logo Mark
Aveluxe’s brandmark is a wordmark based on the elegant curve and shape of water droplets.
It contains the essential value of beauty and the comfort of life.
Aveluxe Slogan
Aveluxe’s slogan implies that we prioritize luxury so that you can
draw beautiful days with a generous heart for you.
Typography
Aveluxe has the exclusive fonts. These are beautiful and confident fonts created
by the harmony of elegant curves and solid straight lines.
Fonts Used
Albra Sans
Noto Sans JP
Colors
There are three main colors for Aveluxe. Red symbolizes self-love and beauty, gold represents glowing skin and black stands for premium quality.
Colors Used
Red
Gold
Black
Brand's Core Values
Thoughtful Attitude
Essential Vitality
Always with you
Graphic Motif
The graphic of Aveluxe is based on the shapes of elegant curves and droplets, the motif of the brand logo.
Line Graphic
Aveluxe’s line graphic expresses the harmoniuos beauty of straight line and curves created by the letter ‘a’ and ‘l’.
Aveluxe Logo Mark
Aveluxe’s brandmark is a wordmark based on the elegant curve and shape of water droplets.
It contains the essential value of beauty and the comfort of life.
Aveluxe Slogan
Aveluxe’s slogan implies that we prioritize luxury so that you can
draw beautiful days with a generous heart for you.
Typography
Aveluxe has the exclusive fonts. These are beautiful and confident fonts created
by the harmony of elegant curves and solid straight lines.
Fonts Used
Albra Sans
Noto Sans JP
Colors
There are three main colors for Aveluxe. Red symbolizes self-love and beauty, gold represents glowing skin and black stands for premium quality.
Colors Used
Red
Gold
Black
Brand's Core Values
Thoughtful Attitude
Essential Vitality
Always with you
Graphic Motif
The graphic of Aveluxe is based on the shapes of elegant curves and droplets, the motif of the brand logo.
Line Graphic
Aveluxe’s line graphic expresses the harmoniuos beauty of straight line and curves created by the letter ‘a’ and ‘l’.
Aveluxe is a premier cosmetics company based in Ethiopia, redefining luxury with every product they offer. Dedicated to excellence and customer care, Aveluxe consistently delivers innovative and high-quality cosmetics that cater to the evolving needs of their clientele. With a commitment to sustainability and beauty, Aveluxe stands out as a brand that truly values and prioritizes its customers, ensuring that they always have access to the latest and best in luxury cosmetics.
Aveluxe Logo Mark
Aveluxe’s brandmark is a wordmark based on the elegant curve and shape of water droplets.
It contains the essential value of beauty and the comfort of life.
Aveluxe Slogan
Aveluxe’s slogan implies that we prioritize luxury so that you can
draw beautiful days with a generous heart for you.
Typography
Aveluxe has the exclusive fonts. These are beautiful and confident fonts created
by the harmony of elegant curves and solid straight lines.
Fonts Used
Albra Sans
Noto Sans JP
Colors
There are three main colors for Aveluxe. Red symbolizes self-love and beauty, gold represents glowing skin and black stands for premium quality.
Colors Used
Red
Gold
Black
Brand's Core Values
Thoughtful Attitude
Essential Vitality
Always with you
Graphic Motif
The graphic of Aveluxe is based on the shapes of elegant curves and droplets, the motif of the brand logo.
Line Graphic
Aveluxe’s line graphic expresses the harmoniuos beauty of straight line and curves created by the letter ‘a’ and ‘l’.
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